Marketing Communication of University in Relation to Social Networks

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27360%2F12%3A86079525" target="_blank" >RIV/61989100:27360/12:86079525 - isvavai.cz</a>
Alternative codes found
RIV/61989100:27510/12:86079525
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Marketing Communication of University in Relation to Social Networks
Original language description
Marketing applied when promoting schools is very specific and it is based on one particular product: the education process. The clients of the universities are not only students but also other relevant groups. The marketing communication then becomes animportant tool in the process of influencing the target groups of the university. Today the choice of the university from among the high school students is mostly done via online media (internet, social media). The right presentation of the university onits website as well as active communication by using the social media are therefore the most effective tools when promoting the university. To establish the efficient marketing communication the university must not only seek and attract the potential customers, but also keep and motivate them to develop the synergic effects of viral marketing. The research team of the experimental project "Possibilities and limits using traditional methods of segmenting the users of social networks" had
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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