Digital Marketing in the Conditions of a Public Educational Institution.

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F15%3A86094952" target="_blank" >RIV/61989100:27350/15:86094952 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Digital Marketing in the Conditions of a Public Educational Institution.
Original language description
The paper describes the previous experience with using digital marketing in the conditions of a public university. The introduction of digital marketing had been prompted by the demographic fall in the number of students interested in the studies, limited financial means to carry out active marketing and the identification of social media as the preferred channel of communication by the target group, i.e. secondary school students as future university students. This resulted in the exploitation of selected online tools, namely social media, for the marketing influence on the selected target groups. A case study is included herein to present the use of digital marketing.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Marketing identity: Digital Life - part I : 10. - 11. listopadu 2015, Smolenice, Slovak Republic
ISBN
978-80-8105-779-3
ISSN
1339-5726
e-ISSN
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Number of pages
10
Pages from-to
353-362
Publisher name
University of SS. Cyril and Methodius in Trnava
Place of publication
Trnava
Event location
Smolenice
Event date
Nov 10, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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