MOTORING EVENT AS A TOURISM ATTRACTOR IN REGION

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14310%2F18%3A00117378" target="_blank" >RIV/00216224:14310/18:00117378 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

MOTORING EVENT AS A TOURISM ATTRACTOR IN REGION

Original language description

Aim of this paper is focused on small-scale events in tourism and it is based on results gained via extensive questionnaire research during Barum Czech Rally Zlin. Research was focused on two main goals. First of them was assessing the role of motoring event as a atractor which is bringing visitors to hosting region and intent was also set on discovering of potential of rally to inspire rally visitors to come back to Zlin region during different part of year. Second goal of research was aimed on detecting typical patterns of behaviour and customs of visitors of motoring event. Main findings of research were, that Barum Czech Rally Zlin is playing important role in tourism of Zlin region because for 3/4 of visitors were wally only reason for arriving to hosting region. Rally also motivates respondents to come back into Zlin region in different part of year and discover other tourism points of interest.

Czech name

MOTORING EVENT AS A TOURISM ATTRACTOR IN REGION

Czech description

Aim of this paper is focused on small-scale events in tourism and it is based on results gained via extensive questionnaire research during Barum Czech Rally Zlin. Research was focused on two main goals. First of them was assessing the role of motoring event as a atractor which is bringing visitors to hosting region and intent was also set on discovering of potential of rally to inspire rally visitors to come back to Zlin region during different part of year. Second goal of research was aimed on detecting typical patterns of behaviour and customs of visitors of motoring event. Main findings of research were, that Barum Czech Rally Zlin is playing important role in tourism of Zlin region because for 3/4 of visitors were wally only reason for arriving to hosting region. Rally also motivates respondents to come back into Zlin region in different part of year and discover other tourism points of interest.

Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

TOPICAL ISSUES OF TOURISM: AUTHENTICITY IN THE CONTEXT OF TOURISM

ISBN

9788088064367

ISSN

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e-ISSN

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Number of pages

9

Pages from-to

239-247

Publisher name

College of Polytechnics Jihlava

Place of publication

Jihlava

Event location

Jihlava

Event date

Feb 28, 2018

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

000570144300025