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Persuasion in business documents: strategies for reporting positively on negative phenomena

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14410%2F18%3A00101131" target="_blank" >RIV/00216224:14410/18:00101131 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Persuasion in business documents: strategies for reporting positively on negative phenomena

  • Original language description

    The research focuses on the means and strategies of persuasion used in a particular type of specialised discourse, namely in the discourse of business. It looks into some sections of annual reports (chairman´s statement, CEO´s statement, review of the year, executive summary, letters to shareholders) as these can be considered persuasive. The paper largely deals with lexico-grammatical means utilised to persuade the target readers and communicate the intended proposition. It observes that implicit persuasion is more efficient in these genres than explicit, and that the credibility of the source must be carefully built by sticking to the facts, personalising the source and illustrating the data with specific examples and stories. The main focus of the paper is on strategies used to report business threats and other negative phenomena. Ten specific strategies have been identified, belonging to two large groups (namely facing vs. relativising problems), and illustrated through extracts from a subcorpus of ten texts. Apart from the selection of appropriate lexis (such as semantically positive, vivid, concrete words) and grammatical structures, the research notes how arguments are structured syntactically.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    60201 - General language studies

Result continuities

  • Project

    <a href="/en/project/GA17-16195S" target="_blank" >GA17-16195S: Persuasion across English and Czech Specialized Discourses</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2018

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Ostrava Journal of English Philology

  • ISSN

    1803-8174

  • e-ISSN

    2571-0257

  • Volume of the periodical

    10

  • Issue of the periodical within the volume

    1

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    16

  • Pages from-to

    55-70

  • UT code for WoS article

  • EID of the result in the Scopus database