Persuasion in business documents: strategies for reporting positively on negative phenomena
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14410%2F18%3A00101131" target="_blank" >RIV/00216224:14410/18:00101131 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Persuasion in business documents: strategies for reporting positively on negative phenomena
Original language description
The research focuses on the means and strategies of persuasion used in a particular type of specialised discourse, namely in the discourse of business. It looks into some sections of annual reports (chairman´s statement, CEO´s statement, review of the year, executive summary, letters to shareholders) as these can be considered persuasive. The paper largely deals with lexico-grammatical means utilised to persuade the target readers and communicate the intended proposition. It observes that implicit persuasion is more efficient in these genres than explicit, and that the credibility of the source must be carefully built by sticking to the facts, personalising the source and illustrating the data with specific examples and stories. The main focus of the paper is on strategies used to report business threats and other negative phenomena. Ten specific strategies have been identified, belonging to two large groups (namely facing vs. relativising problems), and illustrated through extracts from a subcorpus of ten texts. Apart from the selection of appropriate lexis (such as semantically positive, vivid, concrete words) and grammatical structures, the research notes how arguments are structured syntactically.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
60201 - General language studies
Result continuities
Project
<a href="/en/project/GA17-16195S" target="_blank" >GA17-16195S: Persuasion across English and Czech Specialized Discourses</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Ostrava Journal of English Philology
ISSN
1803-8174
e-ISSN
2571-0257
Volume of the periodical
10
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
16
Pages from-to
55-70
UT code for WoS article
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EID of the result in the Scopus database
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