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Global website positioning in Poland and the Czech Republic: Preliminary findings

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F07%3A00032314" target="_blank" >RIV/00216224:14560/07:00032314 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Global website positioning in Poland and the Czech Republic: Preliminary findings

  • Original language description

    In this paper, American multinational corporations (MNCs) website positioning was examined in Poland and the Czech Republic, in terms of (1) the standardization of visual components, (2) the localization of textual information, and (3) the enhancement ofcorporate website functions. Using website content analysis techniques, we evaluated the similarity between the home (US) and host sites, as well as the existence of a series of website functions. The findings suggest that American MNCs tend to apply ahigh level of visual components in Poland and Czech sites, while the level of standardization in textual messages is notably low in both countries.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2007

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Peter Nijens (ed.), Proceedings of the 6th International Conference on Research in Advertising

  • ISBN

    80-210-4133-1

  • ISSN

  • e-ISSN

  • Number of pages

    14

  • Pages from-to

  • Publisher name

    Polythecnic Institute Of Lisbon ? Escola Superior De Comunicaç?o Social

  • Place of publication

    Lisabon

  • Event location

    Lisbon

  • Event date

    Jun 29, 2007

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article