Global website positioning in Poland and the Czech Republic: Preliminary findings
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F07%3A00032314" target="_blank" >RIV/00216224:14560/07:00032314 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Global website positioning in Poland and the Czech Republic: Preliminary findings
Original language description
In this paper, American multinational corporations (MNCs) website positioning was examined in Poland and the Czech Republic, in terms of (1) the standardization of visual components, (2) the localization of textual information, and (3) the enhancement ofcorporate website functions. Using website content analysis techniques, we evaluated the similarity between the home (US) and host sites, as well as the existence of a series of website functions. The findings suggest that American MNCs tend to apply ahigh level of visual components in Poland and Czech sites, while the level of standardization in textual messages is notably low in both countries.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
—
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2007
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Peter Nijens (ed.), Proceedings of the 6th International Conference on Research in Advertising
ISBN
80-210-4133-1
ISSN
—
e-ISSN
—
Number of pages
14
Pages from-to
—
Publisher name
Polythecnic Institute Of Lisbon ? Escola Superior De Comunicaç?o Social
Place of publication
Lisabon
Event location
Lisbon
Event date
Jun 29, 2007
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—