Website standardization in Poland and the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F08%3A00037988" target="_blank" >RIV/00216224:14560/08:00037988 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Website standardization in Poland and the Czech Republic
Original language description
In this paper, American multinational corporations (MNCs) website positioning was examined in Poland and the Czech Republic, in terms of (1) the standardization of visual components, (2) the localization of textual information, and (3) the enhancement ofcorporate website functions. Using website content analysis techniques, we evaluated the similarity between the home (US) and host sites, as well as the existence of a series of website functions. The findings suggest that American MNCs tend to apply ahigh level of visual components in Poland and Czech sites, while the level of standardization in textual messages is notably low in both countries.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 2008 American Academy of Advertising Annual Conference
ISBN
0-931030-35-8
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
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Publisher name
University of Missouri
Place of publication
Columbia
Event location
San Mateo
Event date
Mar 27, 2008
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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