Consumer Satisfaction and Enterprise Performance

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F15%3A00083948" target="_blank" >RIV/00216224:14560/15:00083948 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Consumer Satisfaction and Enterprise Performance

Original language description

The subject of this paper is the relationship between consumer satisfaction and enterprise performance. The aim of this paper is to analyse the effect that consumer satisfaction has on enterprise performance. The paper is based on research into consumersatisfaction (consumers of the enterprises being surveyed) and the performance of the food industry in the Czech Republic. The research was conducted using a questionnaire (for consumers) and the Albertina database (for enterprises). The evaluation was carried out using standard statistical methods. In the research, the impact of consumer satisfaction (assessed using several factors and individual parameters) on enterprise performance was proven (statistically). It will be interesting to discover if performing enterprises have more satisfied consumers than non-performing enterprises.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

European Financial Systems 2015

ISBN

9788021079625

ISSN

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e-ISSN

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Number of pages

7

Pages from-to

561-567

Publisher name

Masaryk University

Place of publication

Brno

Event location

Brno

Event date

Jun 18, 2015

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

000370679200074