Concept of customer satisfaction within the structural equation modeling - measurement part
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F16%3A00088479" target="_blank" >RIV/00216224:14560/16:00088479 - isvavai.cz</a>
Result on the web
<a href="http://mts-conference.euke.sk/wp-content/uploads/Zbornik_MTS_2016.pdf" target="_blank" >http://mts-conference.euke.sk/wp-content/uploads/Zbornik_MTS_2016.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Concept of customer satisfaction within the structural equation modeling - measurement part
Original language description
The subject of the article is an evaluation of a measurement model as a part of research into customer satisfaction. First, based on the literature, latent factors of customer satisfaction were identified, and then observable manifest variables were designed, by means of which it would be possible to measure these latent factors. The selected variables were then transferred to questions in a questionnaire, and the answers of respondents (customers of randomly selected food businesses) were used to assess the suitability of the proposed observable variables in measuring the factors of satisfaction. It was shown that the questions designed are good representatives of latent factors of satisfaction and constitute an appropriate basis for structural models of customer satisfaction.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA16-16260S" target="_blank" >GA16-16260S: Managerial approach to reduction of reverse flows in connection to customer satisfaction and continuous improvement</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Marketing Management, Trade, Financial and Social Aspects of Business Conference Proceedings of the 4th International Scientific Conference
ISBN
9788022542937
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
231-237
Publisher name
University of Economics in Bratislava Faculty of Business Economics with seat in Košice
Place of publication
Košice
Event location
Košice
Event date
Oct 20, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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