The power of electronic Word of Mouth in inducing adoption of emerging technologies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F24%3A00137580" target="_blank" >RIV/00216224:14560/24:00137580 - isvavai.cz</a>
Result on the web
<a href="https://www.sciencedirect.com/science/article/pii/S0160791X24002720?casa_token=QYojcqilZjIAAAAA:HinAAvEJCzc0fXsxCHqYysmUTTsN-FyU9XCIa_wjrYThfCRH5g9KBS1iDPe6Lq7W-5Oyf4m4oJv8" target="_blank" >https://www.sciencedirect.com/science/article/pii/S0160791X24002720?casa_token=QYojcqilZjIAAAAA:HinAAvEJCzc0fXsxCHqYysmUTTsN-FyU9XCIa_wjrYThfCRH5g9KBS1iDPe6Lq7W-5Oyf4m4oJv8</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.techsoc.2024.102724" target="_blank" >10.1016/j.techsoc.2024.102724</a>
Alternative languages
Result language
angličtina
Original language name
The power of electronic Word of Mouth in inducing adoption of emerging technologies
Original language description
This study examines the influence of electronic Word-of-Mouth (eWOM) on consumer expectations and in- tentions to adopt emerging technologies, specifically focusing on cryptocurrency payment methods. Employing the Elaboration Likelihood Model (ELM), the research utilizes Partial Least Squares Structural Equation Modeling (PLS-SEM) and Multi-Group Analysis (PLS-MGA) to analyze data from a diverse sample of 505 respondents sourced from MTurk. The findings reveal that the quality, consistency, and volume of eWOM significantly shape consumer expectations. Notably, the two-sidedness of online reviews does not have any substantial impact on both expectations and adoption behaviors toward cryptocurrency payment methods. Furthermore, factors such as the time spent online, and the frequency of online shopping were found to partially moderate the effects of eWOM on adoption behavior. This research contributes pioneering insights into the role of eWOM in influencing consumer attitudes towards cutting-edge technologies, extending existing knowledge beyond traditional con- sumer decisions to include technological adoption, particularly in digital finance. This offers valuable implica- tions for technology firms and digital marketers aiming to harness eWOM to promote new technological solutions.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
TECHNOLOGY IN SOCIETY
ISSN
0160-791X
e-ISSN
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Volume of the periodical
79
Issue of the periodical within the volume
1
Country of publishing house
GB - UNITED KINGDOM
Number of pages
12
Pages from-to
1-12
UT code for WoS article
001331905600001
EID of the result in the Scopus database
2-s2.0-85205582065