When Online Review is Not Enough? Adoption of Cryptocurrencies Through the Lenses of NCA and fsQCA

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F25%3A00141717" target="_blank" >RIV/00216224:14560/25:00141717 - isvavai.cz</a>

Result on the web

<a href="https://www.sciencedirect.com/science/article/abs/pii/S0747563225002110" target="_blank" >https://www.sciencedirect.com/science/article/abs/pii/S0747563225002110</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.chb.2025.108764" target="_blank" >10.1016/j.chb.2025.108764</a>

Result language

angličtina

Original language name

When Online Review is Not Enough? Adoption of Cryptocurrencies Through the Lenses of NCA and fsQCA

Original language description

The present study investigates the influence of electronic word-of-mouth (eWOM), particularly online reviews, on the adoption of a novel payment gateway – cryptocurrencies, an emerging financial technology gaining increasing traction among digital consumers. Instead of traditional correlational relations, the study looks at the relationship from alternative perspectives: necessity and configurational logic. The study tests its conceptual framework through Necessary Condition Analysis (NCA) and a fuzzy-set Qualitative Comparative Analysis (fsQCA). The dataset is based on a self-administered online questionnaire with 402 respondents recruited through a reputed online panel. The objective is to determine which eWOM components are necessary, and which combinations of them are sufficient, to influence consumers' behavioral intentions toward cryptocurrency use in e-commerce. The results indicate that when users face a small number of conflicting reviews, their intention to use crypto as a payment method diminishes. Hypothetically, plentiful and consistent reviews that either have a good argument quality or are two-sided (containing both positive and negative aspects), likely result in high intention to adopt cryptocurrencies. Findings contribute to a deeper understanding of eWOM's role in shaping technology adoption behavior, revealing that specific configurations (low review volume and inconsistency)—can undermine adoption intentions. This study represents an early exploration of how eWOM influences cryptocurrency adoption, offering insights that expand existing literature and highlight important theoretical and practical implications. It provides actionable recommendations for marketers, platforms, and policymakers aiming to encourage broader adoption of digital payment methods.

Czech name

—

Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2025

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Computers in Human Behavior

ISSN

0747-5632

e-ISSN

1873-7692

Volume of the periodical

172

Issue of the periodical within the volume

November

Country of publishing house

GB - UNITED KINGDOM

Number of pages

11

Pages from-to

1-11

UT code for WoS article

001582123400001

EID of the result in the Scopus database

2-s2.0-105012980843