Building Long-term Relationships with Key Customers as a Way of Enterprises? Prosperity

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F04%3A00003380" target="_blank" >RIV/00216275:25310/04:00003380 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Building Long-term Relationships with Key Customers as a Way of Enterprises? Prosperity
Original language description
An increased differentiation of customers? needs and wants and intensive strengthening of competitive struggle have raised the necessity to change common market care practices and to develop a strongly differentiated or even individualised customer caresystem, especially concerning key customers. We can ensure the company?s growth more effectively by increasing the share on expenditures of key customers than by increasing the whole market share. The company has to build long-term relationships with strategically valuable customers on the basis of differentiated 1-to-1 marketing with supply individually adjusted to each of the key customers.
Czech name
Budování dlouhodobých vztahů s klíčovými zákazníky jako cesta k prospritě podniků
Czech description
Budování dlouhodobých vztahů s klíčovými zákazníky jako cesta k prospritě podniků.

Publication year
2004
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of International Conference Modern Approach to Enterprises' Management
ISBN
80-969189-0-7
ISSN
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e-ISSN
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Number of pages
4
Pages from-to
228-231
Publisher name
GC-TECH Ing. Peter Gerši
Place of publication
Bratislava
Event location
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Event date
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Type of event by nationality
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UT code for WoS article
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