Differentiated Customer Relationship Management on a Basis of Different Customer Lifetime Value.

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F04%3A00003384" target="_blank" >RIV/00216275:25310/04:00003384 - isvavai.cz</a>

Result on the web

—

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Differentiated Customer Relationship Management on a Basis of Different Customer Lifetime Value.

Original language description

This paper deals with differentiated customer relationship management in view of different customer lifetime value. The article indicates that it is ineffective to increase total market share at present but it is more effective to pay attention to increasing the share at key customers (wallet share). The key customers are those who have high customer lifetime value (CLTV).

Czech name

Řízení vztahů se zákazníky na základě diferencované strategické hodnoty zákazníka.

Czech description

This paper deals with differentiated customer relationship management in view of different customer lifetime value. The article indicates that it is ineffective to increase total market share at present but it is more effective to pay attention to increasing the share at key customers (wallet share). The key customers are those who have high customer lifetime value (CLTV).

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

—

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2004

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Development of Economy: Theory and Practice.

ISBN

9955-634-04-9

ISSN

—

e-ISSN

—

Number of pages

3

Pages from-to

36-38

Publisher name

Vilnius University

Place of publication

Kaunas, Lithuania

Event location

—

Event date

—

Type of event by nationality

—

UT code for WoS article

—