Custtomer Satisfaction versus Customer Loyalty as Measurements of Marketing Performance
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F05%3A00003388" target="_blank" >RIV/00216275:25310/05:00003388 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
čeština
Original language name
Spokojenost zákazníků versus loajalita zákazníků jako měřítka marketingové výkonnosti.
Original language description
This paper deals with impact of customer satisfaction to customer retention, customer recommendation and customer loyalty. It shows an influence of these indicators to profits gained from customers. It advices to manage all this measurements of enterprises? marketing performance for enterprises? growth and profitability.
Czech name
Spokojenost zákazníků versus loajalita zákazníků jako měřítka marketingové výkonnosti.
Czech description
This paper deals with impact of customer satisfaction to customer retention, customer recommendation and customer loyalty. It shows an influence of these indicators to profits gained from customers. It advices to manage all this measurements of enterprises? marketing performance for enterprises? growth and profitability.
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2005
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Sborník z vědeckého semináře s mezinárodní účastí KIK 2005: Nové trendy v manažérstve kvality
ISBN
80-227-2230-8
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
90-95
Publisher name
MtF STU Trnava
Place of publication
Trnava, Slovenská republika
Event location
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Event date
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Type of event by nationality
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UT code for WoS article
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