Customer Insight as a Result of CRM Strategy Creation in Knowledge Economy
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F06%3A00004319" target="_blank" >RIV/00216275:25310/06:00004319 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
čeština
Original language name
Customer insight jako podmínka rozvoje strategie CRM ve znalostní ekonomice
Original language description
This paper deals with Customer Insight problem as bases for successful CRM implementation. There are sketched the basic theoretical principles for management of customers' identification and analysis. We show and discuss some results of our research thathas been oriented to main problematical areas solved by industrial companies during practise application Consumer Insight in CRM process in the Czech Republic.
Czech name
Customer insight jako podmínka rozvoje strategie CRM ve znalostní ekonomice
Czech description
This paper deals with Customer Insight problem as bases for successful CRM implementation. There are sketched the basic theoretical principles for management of customers' identification and analysis. We show and discuss some results of our research thathas been oriented to main problematical areas solved by industrial companies during practise application Consumer Insight in CRM process in the Czech Republic.
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2006
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Sborník z mezinárodní vědecké konference "Obchodné podnikanie v podmienkach teórie a praxe znalostnej ekonomiky"
ISBN
80-225-2227-9
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
147-152
Publisher name
Ekonóm
Place of publication
Bratislava
Event location
Mojmírovce, Slovenská republika
Event date
Oct 5, 2006
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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