All

What are you looking for?

All
Projects
Results
Organizations

Quick search

  • Projects supported by TA ČR
  • Excellent projects
  • Projects with the highest public support
  • Current projects

Smart search

  • That is how I find a specific +word
  • That is how I leave the -word out of the results
  • “That is how I can find the whole phrase”

Customer Insight as a Result of CRM Strategy Creation in Knowledge Economy

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F06%3A00004319" target="_blank" >RIV/00216275:25310/06:00004319 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    čeština

  • Original language name

    Customer insight jako podmínka rozvoje strategie CRM ve znalostní ekonomice

  • Original language description

    This paper deals with Customer Insight problem as bases for successful CRM implementation. There are sketched the basic theoretical principles for management of customers' identification and analysis. We show and discuss some results of our research thathas been oriented to main problematical areas solved by industrial companies during practise application Consumer Insight in CRM process in the Czech Republic.

  • Czech name

    Customer insight jako podmínka rozvoje strategie CRM ve znalostní ekonomice

  • Czech description

    This paper deals with Customer Insight problem as bases for successful CRM implementation. There are sketched the basic theoretical principles for management of customers' identification and analysis. We show and discuss some results of our research thathas been oriented to main problematical areas solved by industrial companies during practise application Consumer Insight in CRM process in the Czech Republic.

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

    <a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2006

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Sborník z mezinárodní vědecké konference "Obchodné podnikanie v podmienkach teórie a praxe znalostnej ekonomiky"

  • ISBN

    80-225-2227-9

  • ISSN

  • e-ISSN

  • Number of pages

    6

  • Pages from-to

    147-152

  • Publisher name

    Ekonóm

  • Place of publication

    Bratislava

  • Event location

    Mojmírovce, Slovenská republika

  • Event date

    Oct 5, 2006

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article