Quick Response and CPFR as Methods for Raising Customer Value

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005903" target="_blank" >RIV/00216275:25310/07:00005903 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Quick Response a CPFR jako metody zvyšování hodnoty zákazníka

Original language description

Companies being under pressure of contemporary market environment started to enforce strategy of differentiated Customer relationship management (CRM) more than conception of mass marketing within last years. It means that chosen approach to individual customers and the level to him provided benefits must leads to raising the value not only for customer but for the company as well. Methods Quick Response (QR) a Collaborative Planning, Forecasting and Replenishment (CPFR) are examples of suitable methodssupporting raising of customer value. These methods have a lot of commonality but in ultimate effect the term Quick Response must be considered as broader one. While Quick Response method represents conception of ordering and setting of business processes for securing of flexible, efficient and effective satisfying of customers in accord with their value to the company, CPFR method loads this basic idea in the field of management of logistic processes within the company. Both, common an

Czech name

Quick Response a CPFR jako metody zvyšování hodnoty zákazníka

Czech description

Companies being under pressure of contemporary market environment started to enforce strategy of differentiated Customer relationship management (CRM) more than conception of mass marketing within last years. It means that chosen approach to individual customers and the level to him provided benefits must leads to raising the value not only for customer but for the company as well. Methods Quick Response (QR) a Collaborative Planning, Forecasting and Replenishment (CPFR) are examples of suitable methodssupporting raising of customer value. These methods have a lot of commonality but in ultimate effect the term Quick Response must be considered as broader one. While Quick Response method represents conception of ordering and setting of business processes for securing of flexible, efficient and effective satisfying of customers in accord with their value to the company, CPFR method loads this basic idea in the field of management of logistic processes within the company. Both, common an

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

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Project

<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Doprava a Logistika, Transport and Logistics, mezinárodní časopis

ISSN

1451-107X

e-ISSN

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Volume of the periodical

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Issue of the periodical within the volume

mimořádné

Country of publishing house

SK - SLOVAKIA

Number of pages

4

Pages from-to

1-4

UT code for WoS article

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EID of the result in the Scopus database

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