The Role of Demand Forecasting in Knowledge Society

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F09%3A00008515" target="_blank" >RIV/00216275:25310/09:00008515 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The Role of Demand Forecasting in Knowledge Society

Original language description

Important attribute of knowledge society is data holding and their transformation into information. Data related to demand and sale forecasting is the basic enter data of this process. Demand forecasting forms basic keystone for strategic, tactic and operative decision making of the company. The volume of its exploitation in planning can have fundamental influence on effective management of material flow within company or within the whole supply chain. Systems managed by real demand begin to assert themselves in present very variable market environment. Demand knowledge derived from obtained data and factors knowledge which influence on it allow to company management to react flexibly on demand change, more effectively to plan marketing operations, toincrease availability of products on the market, to increase the level of customers service and to develop thus competitive advantage. This paper therefore deals not only with demand forecasting but also with factors which influence it co

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2009

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

KSI Transactions on Knowledge Society

ISSN

1313-4787

e-ISSN

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Volume of the periodical

3

Issue of the periodical within the volume

N

Country of publishing house

BG - BULGARIA

Number of pages

4

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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