Perceived Customer Value Assessment in the B2B Market in Products Intended for Production Consumption

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F14%3A39898182" target="_blank" >RIV/00216275:25310/14:39898182 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Perceived Customer Value Assessment in the B2B Market in Products Intended for Production Consumption
Original language description
The general consensus is that the customer value has become a key tool for gaining a competitive advantage and for economic growth of companies and an important dimension determining the efficiency of a company from the point of view of its customers, too. This requires assessment of the level of the customer value. Although the customer value appears in each marketing textbook, the problem of measuring the customer value still has not enjoyed the appropriate attention. This paper deals with adaptationof diagnostic approaches to customer value assessment for the conditions of chemical products intended for consumption in manufacturing. It characterizes the essence of diagnostic approach to customer value assessment using the method of the Customer Value Audit (CVA). The paper then presents the outcomes of primary qualitative research conducted in April 2014 by surveys of the perception of the importance and actual level of individual attributes of an offer and services provided by ind
Czech name
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Czech description
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Project
<a href="/en/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Tools for strengthening the long-term relationships with customers based on integration and cooperation of value network subjects</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
SGEM Conference on Political Sciences, Law, Finance, Economics and Tourism, Conference proceedings, Volume III, "Economics and Tourism"
ISBN
978-619-7105-27-8
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
389-398
Publisher name
SGEM
Place of publication
Sofia
Event location
Albena
Event date
Sep 3, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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