Value-Based Management in Graphic Arts Company

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F09%3A00008522" target="_blank" >RIV/00216275:25310/09:00008522 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Value-Based Management in Graphic Arts Company

Original language description

This paper focuses on the concept of customer value dimensions and its managing in the graphic-arts company. It shows that it is necessary to put into practice value-based management that allows delivering a superior, meaningful value to target customers. It describes a contemporary level of single phases of value-based management (1. Discover and quantify customers´ wants and needs; 2. Commit to the most important things that will impact customers; 3. Create customer value that is meaningful and understandable; 4. Assess how firm did at creating true customer value; 5. Improve firm value package to keep its customers coming back) in selected graphic-arts companies in the Czech Republic as results of qualitative marketing research. The obtained knowledge is evaluated and discussed.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2009

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

KSI Transactions on Knowledge Society

ISSN

1313-4787

e-ISSN

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Volume of the periodical

4

Issue of the periodical within the volume

N

Country of publishing house

BG - BULGARIA

Number of pages

4

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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