Steps to Creating Customer Value and their Level in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F08%3A00007729" target="_blank" >RIV/00216275:25310/08:00007729 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Steps to Creating Customer Value and their Level in the Czech Republic
Original language description
This paper describes the results of qualitative research in selected Czech enterprises that was focused on identification of current level of applying of single phases of modern concept of value-based management. Value-based management would be created by five steps process oriented on creating and delivering superior, meaningful value to target customers as tool to really make a difference to firm?s performance. This process would have these phases: 1. Discover and quantify firm?s customers? wants andneeds; 2. Commit to the most important things that will impact firms? customers; 3 Create customer value that is meaningful and understand; 4. Assess how you did at creating true customer value; 5. Improve your value package to keep firm?s customers coming back. This paper describes which actions are necessary in each of these phases and level of these actions in selected Czech enterprises.
Czech name
Fáze vytváření hodnoty pro zákazníka a jejich úroveň v České republice
Czech description
Příspěvek popisuje proces vytváření a dodání hopdnoty pro zákazníka v rámci hodnotového managementu a diskutuje úroveň zvládnutí tohoto procesu v českých průmyslových podnicích.
Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Business and Management 2008
ISBN
978-9955-28-268-6
ISSN
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e-ISSN
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Number of pages
4
Pages from-to
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Publisher name
VGTU Publishing House Technika
Place of publication
Vilnius
Event location
Vilnius, Lithuania
Event date
May 17, 2008
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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