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Steps to Creating Customer Value and their Level in the Czech Republic

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F08%3A00007729" target="_blank" >RIV/00216275:25310/08:00007729 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Steps to Creating Customer Value and their Level in the Czech Republic

  • Original language description

    This paper describes the results of qualitative research in selected Czech enterprises that was focused on identification of current level of applying of single phases of modern concept of value-based management. Value-based management would be created by five steps process oriented on creating and delivering superior, meaningful value to target customers as tool to really make a difference to firm?s performance. This process would have these phases: 1. Discover and quantify firm?s customers? wants andneeds; 2. Commit to the most important things that will impact firms? customers; 3 Create customer value that is meaningful and understand; 4. Assess how you did at creating true customer value; 5. Improve your value package to keep firm?s customers coming back. This paper describes which actions are necessary in each of these phases and level of these actions in selected Czech enterprises.

  • Czech name

    Fáze vytváření hodnoty pro zákazníka a jejich úroveň v České republice

  • Czech description

    Příspěvek popisuje proces vytváření a dodání hopdnoty pro zákazníka v rámci hodnotového managementu a diskutuje úroveň zvládnutí tohoto procesu v českých průmyslových podnicích.

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

    <a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2008

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Business and Management 2008

  • ISBN

    978-9955-28-268-6

  • ISSN

  • e-ISSN

  • Number of pages

    4

  • Pages from-to

  • Publisher name

    VGTU Publishing House Technika

  • Place of publication

    Vilnius

  • Event location

    Vilnius, Lithuania

  • Event date

    May 17, 2008

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article