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Market Segmentation of Clients of Brick&Mortar Pharmacies when Buying OTC Drugs

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F16%3A39901806" target="_blank" >RIV/00216275:25310/16:39901806 - isvavai.cz</a>

  • Result on the web

    <a href="http://dx.doi.org/10.5593/sgemsocial12016B23" target="_blank" >http://dx.doi.org/10.5593/sgemsocial12016B23</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.5593/sgemsocial12016B23" target="_blank" >10.5593/sgemsocial12016B23</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Market Segmentation of Clients of Brick&Mortar Pharmacies when Buying OTC Drugs

  • Original language description

    The aim of this article is to summarize the results of a primary quantitative research focused on preferences and buying behavior of clients of B&M pharmacies when buying OTC drugs and dietary supplements, and the segmentation of the market, including the profile characterization of individual market segments. The research was conducted in 2016 by the University of Pardubice using personal interviews in households in the East Bohemian region selected by multistage random sampling. The research has proven that clients of B&M pharmacies differ in their preferences and shopping behavior. They can be divided into five market segments - price-sensitive, looking for quality at a reasonable price, less demanding, rushing and demanding. The article specifies profiles of these segments.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2016

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    SGEM 2016 : Political Sciences, Law, Finance, Economics and Tourism Conference Proceedings. Book 2. Vol. 3

  • ISBN

    978-619-7105-74-2

  • ISSN

    2367-5659

  • e-ISSN

  • Number of pages

    8

  • Pages from-to

    937-944

  • Publisher name

    STEF92 Technology Ltd.

  • Place of publication

    Sofie

  • Event location

    Albena

  • Event date

    Aug 22, 2016

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article

    000395727000118