Market Segmentation of Clients of Brick&Mortar Pharmacies when Buying OTC Drugs
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F16%3A39901806" target="_blank" >RIV/00216275:25310/16:39901806 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.5593/sgemsocial12016B23" target="_blank" >http://dx.doi.org/10.5593/sgemsocial12016B23</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5593/sgemsocial12016B23" target="_blank" >10.5593/sgemsocial12016B23</a>
Alternative languages
Result language
angličtina
Original language name
Market Segmentation of Clients of Brick&Mortar Pharmacies when Buying OTC Drugs
Original language description
The aim of this article is to summarize the results of a primary quantitative research focused on preferences and buying behavior of clients of B&M pharmacies when buying OTC drugs and dietary supplements, and the segmentation of the market, including the profile characterization of individual market segments. The research was conducted in 2016 by the University of Pardubice using personal interviews in households in the East Bohemian region selected by multistage random sampling. The research has proven that clients of B&M pharmacies differ in their preferences and shopping behavior. They can be divided into five market segments - price-sensitive, looking for quality at a reasonable price, less demanding, rushing and demanding. The article specifies profiles of these segments.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
SGEM 2016 : Political Sciences, Law, Finance, Economics and Tourism Conference Proceedings. Book 2. Vol. 3
ISBN
978-619-7105-74-2
ISSN
2367-5659
e-ISSN
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Number of pages
8
Pages from-to
937-944
Publisher name
STEF92 Technology Ltd.
Place of publication
Sofie
Event location
Albena
Event date
Aug 22, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000395727000118