B2B Segmentation as a Tool for Marketing and Logistics Strategy Formulation

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22340%2F11%3A43891938" target="_blank" >RIV/60461373:22340/11:43891938 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

B2B Segmentation as a Tool for Marketing and Logistics Strategy Formulation

Original language description

This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical strategy. An empirical study on the market of secondary cardboard packaging represents the research approach carried out by personal and electronic questioning in order to determine customers' expectations; demands; preferences and characteristics; results in the processing by the factor and cluster analysis; discovered and designed segments and their profiles. The research focused on existingand potential customers was primarily motivated by finding ways to discover new opportunities in value creation for specific segments on stagnant market. The important part of the study is the confirmation or refusing of hypotheses concerning the behavior of created B2B segments.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2011

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Intellectual Economics

ISSN

1822-8011

e-ISSN

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Volume of the periodical

9

Issue of the periodical within the volume

1

Country of publishing house

LT - LITHUANIA

Number of pages

10

Pages from-to

54-64

UT code for WoS article

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EID of the result in the Scopus database

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