Classification and Evaluation of B2B Segmentation Bases
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F11%3A00181132" target="_blank" >RIV/62156489:43310/11:00181132 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Classification and Evaluation of B2B Segmentation Bases
Original language description
Despite the size of market segmentation literature, however, only few papers focus on B2B segmentation compared to B2C (1), and on market/customer-driven segments compared to product-driven segments (2). Hence, this paper will strive to shed a greater light on customer oriented segmentation in a B2B context. In doing so, the attention will be paid to some first steps of segmentation process, in particular to the classification and evaluation of business segmentation bases. The latter will be performed through assessment of 13 empirical findings. Ultimately, couple of less conventional approaches on how to segment effectively will be presented.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
PEFnet 2011: European Scientific Conference of Ph.D. Students
ISBN
978-80-7157-743-0
ISSN
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e-ISSN
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Number of pages
2
Pages from-to
1-2
Publisher name
Mendel University in Brno
Place of publication
Brno
Event location
Brno
Event date
Dec 1, 2011
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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