The Approach to Servitization in the Czech Manufacturing Companies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F20%3A39916191" target="_blank" >RIV/00216275:25310/20:39916191 - isvavai.cz</a>
Result on the web
<a href="https://digilib.uhk.cz/bitstream/handle/20.500.12603/298/Vlckova.pdf?sequence=1&isAllowed=y" target="_blank" >https://digilib.uhk.cz/bitstream/handle/20.500.12603/298/Vlckova.pdf?sequence=1&isAllowed=y</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.36689/uhk/hed/2020-01-097" target="_blank" >10.36689/uhk/hed/2020-01-097</a>
Alternative languages
Result language
angličtina
Original language name
The Approach to Servitization in the Czech Manufacturing Companies
Original language description
Nowadays servitization is an essential part of strategic marketing. Companies can build up a wide portfolio of conventional services, develop/acquire new services or offer advanced services closely connected with the product in the way they provide their customers with ability rather than with a physical value. Unlike foreign professional literature, term servitization appears in in the Czech professional literature sporadically only. It is possible to assume that insufficient cognizance of servitization also shows in the practice of manufacturing companies, i.e. that the service potential is not fully exploited. In this paper a research hypothesis that servitization is applied by manufacturing companies in the Czech Republic as a marketing tool rather than as a way to a change in their strategic focus has been constructed and discussed. The paper outcomes were drawn up based on the analysis, comparison, and synthesis of the information obtained (i) from a targeted research into the professional literature (ii) through an analysis of web pages of 165 selected companies from the point of view of services they offer and (iii) personal experience from interviews conducted at manufacturing companies. The outcomes then should help to identify the opportunities for servitization in manufacturing companies in the Czech Republic.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
HRADEC ECONOMIC DAYS 2020, VOL 10, PT 1
ISBN
978-80-7435-776-3
ISSN
2464-6059
e-ISSN
2464-6067
Number of pages
10
Pages from-to
861-870
Publisher name
UNIV HRADEC KRALOVE
Place of publication
HRADEC KRALOVE 3
Event location
Hradec Kralove
Event date
Mar 2, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000568108700095