Strategy of Servitization as a Tool for Achievement of Sustainable Development
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F21%3APU140424" target="_blank" >RIV/00216305:26510/21:PU140424 - isvavai.cz</a>
Alternative codes found
RIV/00216275:25310/21:39917866
Result on the web
<a href="https://uni.uhk.cz/hed/site/assets/files/1077/proceedings_2021_1.pdf" target="_blank" >https://uni.uhk.cz/hed/site/assets/files/1077/proceedings_2021_1.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.36689/uhk/hed/2021-01-085" target="_blank" >10.36689/uhk/hed/2021-01-085</a>
Alternative languages
Result language
angličtina
Original language name
Strategy of Servitization as a Tool for Achievement of Sustainable Development
Original language description
The reasons leading companies to the servitization strategy have recently been supplemented with society-wide global trend of striving for sustainable development. To be successful on the current markets, companies invest into services to increase the added value for the customer, diversification, and new income; to ensure the lock-in effect; to use the opportunity to grow and environmental burden reduction. These targets can be achieved by implementation of a strategic approach to servitization. In this paper, a research hypothesis that the manufacturers’ strategic approach to servitization has a significant potential to affect achievement of sustainable development in a positive way has been constructed and discussed. The paper outcomes were drawn up based on the analysis, comparison, and synthesis of the information obtained (i) from a targeted professional literature review (ii) from an outcomes of the conducted electronic questionnaire survey. The questionnaire identified the level of the currently provided services related to their products and their expectations concerning an increased interest in services by their management, their customers, and their competitors. The outcomes should then help to direct companies in the Czech Republic to more extensive application of the servitization business model as a strategy supporting sustainable development.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Hradec Economic Days Vol. 11(1) proceedings of the international scientific conference Hradec Economic Days 2021
ISBN
978-80-7435-822-7
ISSN
2464-6067
e-ISSN
—
Number of pages
12
Pages from-to
858-869
Publisher name
University of Hradec Králové
Place of publication
Hradec Králové
Event location
Hradec Králové
Event date
Mar 25, 2021
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000670596900085