Preferred Information and Sources for Assessing the Reputation of Chemical Companies as Potential Employers

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F25%3A39923172" target="_blank" >RIV/00216275:25310/25:39923172 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Preferred Information and Sources for Assessing the Reputation of Chemical Companies as Potential Employers
Original language description
Employer reputation represents a key factor in attracting and retaining qualified employees. This study analyses what types of information and which sources of information potential employees prefer when evaluating chemical companies as employers. Primary quantitative research was conducted via an electronic survey of 351 respondents and demonstrated the importance, in particular, of transparency with regard to working conditions, information about safety measures, and opportunities for career growth, these being things which potential employees primarily look for on official company websites, via job portals, or using personal references from current or former employees. The results yielded important practical recommendations for chemical companies in the field of employer branding, which could help companies improve their reputation as employers and in doing so attract and retain high-quality employees. The conclusions reached by the study also suggest how chemical companies can tailor their communication strategies to specific target groups according to their demographic characteristics, thereby significantly strengthening recruitment activities and increasing the attractiveness of chemical companies in a competitive labour market.
Czech name
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Czech description
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Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 12th International Conference on Chemical Technology
ISBN
978-80-88307-27-3
ISSN
2336-811X
e-ISSN
2336-8128
Number of pages
7
Pages from-to
46-52
Publisher name
Česká společnost chemická
Place of publication
Praha
Event location
Mikulov
Event date
Apr 14, 2025
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
001678792400008

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