Employer branding: Exploring attractiveness dimensions in a multicultural context

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F19%3A43900066" target="_blank" >RIV/60076658:12510/19:43900066 - isvavai.cz</a>

Alternative codes found

RIV/49777513:23510/19:43955018

Result on the web

<a href="https://journals.vgtu.lt/index.php/TEDE/article/view/9387/8548" target="_blank" >https://journals.vgtu.lt/index.php/TEDE/article/view/9387/8548</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Employer branding: Exploring attractiveness dimensions in a multicultural context

Original language description

Attracting and retaining talented employees and gaining competitive advantage are important for organizations around the world. This study identifies and operationalizes the components of employer attractiveness from the perspective of potential employees. The study tests the employer attractiveness scale (EmpAt) by identifying the attractiveness dimensions of an employer brand among business students in the Czech Republic through exploratory factor analysis. We also search for similarities and differences among employer attractiveness dimensions through a cross-cultural comparison based on the results of previous studies. Businesses in today’s globalised world need to attract potential employees globally and determine whether it would be better to use one corporate strategy or to customize their employer brand according to the cultural differences between countries. National, cultural, and gender differences are also investigated. The findings show factors that business students give the highest importance to when searching for an employer and that the factor’s importance is influenced by gender. The findings of this study can be used to track the perceptions of current job applicants about the company and to appeal to “suitable target audiences” – potential employees. The results can be used by HR experts and practitioners in formulating and executing their communication and recruitment strategies.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Technological and Economic Development of Economy

ISSN

2029-4913

e-ISSN

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Volume of the periodical

25

Issue of the periodical within the volume

3

Country of publishing house

LT - LITHUANIA

Number of pages

23

Pages from-to

519-541

UT code for WoS article

000465951400008

EID of the result in the Scopus database

2-s2.0-85066433226