Employer Brand Building: Using Social Media and Career Websites to Attract Generation Y

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F18%3A43951985" target="_blank" >RIV/49777513:23510/18:43951985 - isvavai.cz</a>

Result on the web

<a href="http://www.economics-sociology.eu/files/11_570_Micik_Micudova.pdf" target="_blank" >http://www.economics-sociology.eu/files/11_570_Micik_Micudova.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.14254/2071-789X.2018/11-3/11" target="_blank" >10.14254/2071-789X.2018/11-3/11</a>

Result language

angličtina

Original language name

Employer Brand Building: Using Social Media and Career Websites to Attract Generation Y

Original language description

Possessing an attractive employer image allows an organization to attract the most talented employees. To emerge victorious from the ‘war for talent’, it is necessary for organizations to build their employer brand. Ideally, branding should be perceived as a comprehensive recruiting strategy that positions a company in an attractive way and keeps it top of the mind for potential candidates. Potential candidates, in this case Millennials, will make up a large share of the global workforce by the year 2020. Millennials are specific by different characteristics and expectations than previous generations, which means that companies cannot use the same strategies that have been in use so far. Considering the fact that Generation Y has grown up with the Internet, firms should also develop their communications on the web. The goal of this research study was to find out whether organizations build an image of an attractive employer for potential employees from Generation Y and to what extent companies can attract Millennials. To identify the most attractive ones, cluster analysis was used. The outcomes of this study can be used by companies to increase their attractiveness to talented young people who are looking for a future employer.

Czech name

—

Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Economics and Sociology

ISSN

2071-789X

e-ISSN

—

Volume of the periodical

11

Issue of the periodical within the volume

3

Country of publishing house

PL - POLAND

Number of pages

19

Pages from-to

171-189

UT code for WoS article

000445942400011

EID of the result in the Scopus database

2-s2.0-85054550876