EMPLOYER BRANDING OF WINE COMPANIES IN THE CZECH REPUBLIC: USING SOCIAL NETWORKS WHEN RECRUITING NEW EMPLOYEES

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F23%3A%230000125" target="_blank" >RIV/02819180:_____/23:#0000125 - isvavai.cz</a>

Result on the web

<a href="https://www.scientific-publications.net/get/1000060/1698073475132436.pdf" target="_blank" >https://www.scientific-publications.net/get/1000060/1698073475132436.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

EMPLOYER BRANDING OF WINE COMPANIES IN THE CZECH REPUBLIC: USING SOCIAL NETWORKS WHEN RECRUITING NEW EMPLOYEES

Original language description

The idea of employer branding has been around for ages, however, in the twentieth century the concept of employer branding has evolved to become a more strategic tool to attract and retain talent. Companies have begun to focus on building a strong employer brand founded on an engaging company culture, a favorable work environment, and socially responsible behavior. Effective employer branding is also very important for wine companies if they want to succeed in today's competitive labor markets and attract and retain the right people. One of the trendy ways to present the employer brand and reach potential job seekers is the use of social networks. The article presents the findings of the research of selected wine companies in the Czech Republic conducted by authors to find out whether and how the wine companies use social networks when attracting potential job seekers. The research was based on an analysis of the use of social networks by selected wine companies and two questionnaire surveys, the first among employees of selected wine companies and the second among potential job seekers in wine companies from among the general public. The findings revealed that newer social networks such as TikTok or Twitter are hardly used by wine companies, on the contrary, classic Facebook and Instagram are still the most popular. The surveyed wine companies have considerable room to improve the promotion of the employer brand through social networks. Wine companies have a significant challenge to improve the promotion of their employer brand through social networks.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50200 - Economics and Business

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of International Scientific Publications: Economy & Business

ISSN

1314-7242

e-ISSN

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Volume of the periodical

17

Issue of the periodical within the volume

2023

Country of publishing house

BG - BULGARIA

Number of pages

8

Pages from-to

90-97

UT code for WoS article

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EID of the result in the Scopus database

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