Marketing Mix in Multilevel Marketing Companies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F12%3A39894914" target="_blank" >RIV/00216275:25410/12:39894914 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Marketing Mix in Multilevel Marketing Companies
Original language description
Multilevel marketing as one of possible forms of products or services distribution as well as the remuneration system is widely considered to be serious, fair and ethic way of managing and functioning of the organization. However, many people are still against. One of the possibilities how to prove it and how to show the significant difference between traditional and MLM companies refers to the comparison of their marketing mixes. This article deals in full with MLM system and compares marketing of non-direct sale companies as well as direct sale companies where the dealers are remunerated according to multilevel marketing. This comparison is based on the basis of 4P's and extended 7P's marketing mix.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Advances in Economics, Risk Management, Political and Law Science
ISBN
978-1-61804-123-4
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
275-280
Publisher name
WSEAS Press
Place of publication
Atény
Event location
Zlín
Event date
Sep 20, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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