Right to privacy and some methods of direct marketing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F13%3A00212515" target="_blank" >RIV/62156489:43110/13:00212515 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.11118/actaun201361072277" target="_blank" >http://dx.doi.org/10.11118/actaun201361072277</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun201361072277" target="_blank" >10.11118/actaun201361072277</a>
Alternative languages
Result language
angličtina
Original language name
Right to privacy and some methods of direct marketing
Original language description
Promotion constitutes part of the marketing mix which consists of advertising, sales support, public relations, personal sale and direct marketing. It may be stated that the law delimits boundaries to all these elements of the communication mix. In the following contribution I will only focus on some methods of direct marketing and I intend to investigate the "purposeful appeal to purchase and consumer behaviour of clients" as viewed by the present Czech law. These communications often disturb the privacy of individuals, harass in an inappropriate time, marketing companies often illegally collect and share customers' personal information. My target is to list legal limits instituted in the sphere of direct marketing for the individual marketing practices by the Czech law.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AG - Legal sciences
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
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Volume of the periodical
61
Issue of the periodical within the volume
7
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
7
Pages from-to
2277-2283
UT code for WoS article
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EID of the result in the Scopus database
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