New trends in Transport Marketing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25510%2F15%3A39900433" target="_blank" >RIV/00216275:25510/15:39900433 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
New trends in Transport Marketing
Original language description
The article deals with modern marketing trends as for example Guerilla Marketing, Viral Marketing or Ambient Marketing are and shows how to use it in the transport area. Such marketing campaign can be cheap, funny, memorable and very successful for all participating.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
6th International Scientific Conference: Conference Proceedings
ISBN
978-80-7395-924-1
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
256-262
Publisher name
Univerzita Pardubice
Place of publication
Pardubice
Event location
Pardubice
Event date
Sep 3, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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