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New trends in Transport Marketing

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25510%2F15%3A39900433" target="_blank" >RIV/00216275:25510/15:39900433 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    New trends in Transport Marketing

  • Original language description

    The article deals with modern marketing trends as for example Guerilla Marketing, Viral Marketing or Ambient Marketing are and shows how to use it in the transport area. Such marketing campaign can be cheap, funny, memorable and very successful for all participating.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2015

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    6th International Scientific Conference: Conference Proceedings

  • ISBN

    978-80-7395-924-1

  • ISSN

  • e-ISSN

  • Number of pages

    7

  • Pages from-to

    256-262

  • Publisher name

    Univerzita Pardubice

  • Place of publication

    Pardubice

  • Event location

    Pardubice

  • Event date

    Sep 3, 2015

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article