TYPOLOGICAL METHODS OF MARKET SEGMENTATION AS A KEY PRESUMPTION FOR THE SUCCESSFUL MANAGEMENT OF CONSTRUCTION PROJECTS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26110%2F12%3APU101019" target="_blank" >RIV/00216305:26110/12:PU101019 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
TYPOLOGICAL METHODS OF MARKET SEGMENTATION AS A KEY PRESUMPTION FOR THE SUCCESSFUL MANAGEMENT OF CONSTRUCTION PROJECTS
Original language description
The article deals with methods of typology and market distribution from a marketing-oriented point of view for construction investment projects. Building a solid foundation for a company to successfully operate requires the identifying typical investors for whom the service offered is literally created.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
JN - Civil engineering
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
PEOPLE, BUILDINGS AND ENVIRONMENT 2012
ISBN
978-80-214-4618-2
ISSN
1805-6784
e-ISSN
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Number of pages
10
Pages from-to
92-101
Publisher name
VUT v Brně, FAST
Place of publication
Brno
Event location
Lednice
Event date
Nov 7, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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