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Example of a marketing plan

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26110%2F12%3APU99356" target="_blank" >RIV/00216305:26110/12:PU99356 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Example of a marketing plan

  • Original language description

    This article shows a practical example of a timber-building-aimed companys marketing plan. It concerns long-term strategic planning and results from the company mission and clarification of the business activity itself. After results listing of the situational analysis both marketing objective and choice of a right strategy are specified. Right then the financial matters and product plan follow up.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    JN - Civil engineering

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    O - Projekt operacniho programu

Others

  • Publication year

    2012

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    8th International Bata Conference

  • ISBN

    978-80-7454-013-4

  • ISSN

  • e-ISSN

  • Number of pages

    6

  • Pages from-to

    1-6

  • Publisher name

    Tomas Bata University in Zlín

  • Place of publication

    Zlín

  • Event location

    Zlín

  • Event date

    Apr 19, 2012

  • Type of event by nationality

    CST - Celostátní akce

  • UT code for WoS article