Example of a marketing plan
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26110%2F12%3APU99356" target="_blank" >RIV/00216305:26110/12:PU99356 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Example of a marketing plan
Original language description
This article shows a practical example of a timber-building-aimed companys marketing plan. It concerns long-term strategic planning and results from the company mission and clarification of the business activity itself. After results listing of the situational analysis both marketing objective and choice of a right strategy are specified. Right then the financial matters and product plan follow up.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
JN - Civil engineering
OECD FORD branch
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Result continuities
Project
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Continuities
O - Projekt operacniho programu
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
8th International Bata Conference
ISBN
978-80-7454-013-4
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
1-6
Publisher name
Tomas Bata University in Zlín
Place of publication
Zlín
Event location
Zlín
Event date
Apr 19, 2012
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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