MARKETING SEGMENTATION AS FIRST STEP OF AN EFFECTIVE STRATEGIC MANAGEMENT ACCOUNTING IN A CONSTRUCTION COMPANY
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26110%2F13%3APU104270" target="_blank" >RIV/00216305:26110/13:PU104270 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
MARKETING SEGMENTATION AS FIRST STEP OF AN EFFECTIVE STRATEGIC MANAGEMENT ACCOUNTING IN A CONSTRUCTION COMPANY
Original language description
Integration of accounting and marketing within the framework of strategic management can bring to construction companies the perspective of growing and meeting profitability targets. Marketing is a core business of the company and is responsible for managing and developing sales by the way of investors needs satisfaction
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
JN - Civil engineering
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Innovative trends in construction and real estate sector
ISBN
978-80-227-3932-0
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
1-9
Publisher name
Slovenská technická univerzita
Place of publication
Bratislava
Event location
Bratislava
Event date
May 9, 2013
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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