Certain aspects of applying of the modern marketing philosophy (TCS) in the Czech companies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F00%3A00000006" target="_blank" >RIV/00216305:26510/00:00000006 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Certain aspects of applying of the modern marketing philosophy (TCS) in the Czech companies
Original language description
The article deals with the question of the modern marketing philosophy-Total Customer Satisfaction in the Czech companies. The knowlegde is based upon the results of the preresearch performed within the framework of the partial tasks of the Institutional research of the strategic management in Czech companies which is focused on the role of the company culture and organization in connection to the strategic management, The essence of the article is the evaluation of the occurence of the charakteristicsof the modern manangement philosophy within the Czech companies and to sketch certain aspects of their application.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2000
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe
ISBN
80-214-1683-1
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
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Publisher name
Fakulta podnikatelská
Place of publication
Brno
Event location
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Event date
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Type of event by nationality
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UT code for WoS article
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