Customer Satisfaction from The point of view of Czech Companies

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F01%3APU27612" target="_blank" >RIV/00216305:26510/01:PU27612 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
čeština
Original language name
Customer Satisfaction from The point of view of Czech Companies
Original language description
The contribution focuses on the view to the modern marketing philosophy ? Total Customer Satisfaction, which is the subject of not only scientific research, but also the company applications. Customer satisfaction is considered as important strategic factor of success in the worldwide scale, which we can delimitate within the framework of model of Business Excellence. Application of marketing philosophy is also conditioned by the difference of the cultural framework at geographical, branch and company llevels. Knowledge of the partial part of the pre-research aimed at company culture and strategic control has partially revealed the discrepancy between declaration of strategy focused on total customer satisfaction and its real application within the Czech companies.
Czech name
Customer Satisfaction from The point of view of Czech Companies
Czech description
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Publication year
2001
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Zachowania Podmiotów Rynkowych w Polsce a Proces Integracji Europejskiej
ISBN
83-912732
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
321-326
Publisher name
GLORIA Katowice
Place of publication
Katowice
Event location
Katowice
Event date
Jun 25, 2001
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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