Trend of the organisational structure change-Total customer satisfaction perspective

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F04%3APU49450" target="_blank" >RIV/00216305:26510/04:PU49450 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Trend of the organisational structure change-Total customer satisfaction perspective

Original language description

The complexity of the marketing conception implementation is the reason why many researchers emphasize the role of the organizational culture in the implementation process. The company is able to achieve its aims when they are accepted by all staff. Thesuccess of the implementation of the Total Customer Satisfaction (TCS) conception depends on the level of its sharing by company members through the strategy, structure and systems. The market and customer orientation is not applied in the management of Czech companies so far. Marketing is not understood as a company philosophy (or company culture) at all levels of the company hierarchy from the top management to the first-line staff. But the first-line staff is often the main force influencing buyingdecisions, satisfaction and repeat purchase of customers. In this report, we focus on the area of the organizational structure and its change related to the implementation of the customer satisfactin marketing concept.

Czech name

Trend of the organisational structure change-Total customer satisfaction perspective

Czech description

The complexity of the marketing conception implementation is the reason why many researchers emphasize the role of the organizational culture in the implementation process. The company is able to achieve its aims when they are accepted by all staff. Thesuccess of the implementation of the Total Customer Satisfaction (TCS) conception depends on the level of its sharing by company members through the strategy, structure and systems. The market and customer orientation is not applied in the management of Czech companies so far. Marketing is not understood as a company philosophy (or company culture) at all levels of the company hierarchy from the top management to the first-line staff. But the first-line staff is often the main force influencing buyingdecisions, satisfaction and repeat purchase of customers. In this report, we focus on the area of the organizational structure and its change related to the implementation of the customer satisfactin marketing concept.

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2004

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

New Trends for a New Europe: research for Entrepreneurship

ISBN

80-214-2753-1

ISSN

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e-ISSN

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Number of pages

10

Pages from-to

1-10

Publisher name

Brno University of Technology, Business and Management Faculty

Place of publication

Brno

Event location

Brno, Czech Republic

Event date

Oct 21, 2004

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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