KEY PERFORMANCE INDICATORS AS A BASIC ELEMENT FOR A MARKETING EFFICIENCY MEASUREMENT

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F12%3APU98429" target="_blank" >RIV/00216305:26510/12:PU98429 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

KEY PERFORMANCE INDICATORS AS A BASIC ELEMENT FOR A MARKETING EFFICIENCY MEASUREMENT

Original language description

In today's highly competitive, it is not easy to acquire and retain customers. If it fails, it is necessary to closely monitor their needs and offer them products and services of high quality. Improving business performance is also means to supply customers with the highest added value. Businesses can not stand up for their vision without a clearly articulated strategy. Key performance indicators (KPI - Key Performance Indicator, sometimes Indicator Key Point or Key Success Indicator) systems are an essential element for measuring performance and help organizations achieve their objectives. In any business, of course, many processes that can be measured very effectively. Monitoring the actual indicator values and comparison with established values of the organization directed officers to critical places where you need to improve the performance of established processes to achieve the set goals. Individual KPIs are clearly anchored in the procedural structure of the organization.When de

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2012

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Business: Theory and Practice

ISSN

1648-0627

e-ISSN

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Volume of the periodical

13

Issue of the periodical within the volume

4

Country of publishing house

LT - LITHUANIA

Number of pages

551

Pages from-to

488-493

UT code for WoS article

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EID of the result in the Scopus database

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