Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F16%3APU120944" target="_blank" >RIV/00216305:26510/16:PU120944 - isvavai.cz</a>
Result on the web
<a href="https://www.vse.cz/aop/554" target="_blank" >https://www.vse.cz/aop/554</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.18267/j.aop.554" target="_blank" >10.18267/j.aop.554</a>

Result language
angličtina
Original language name
Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres
Original language description
At present, enterprises are forced to serve their customers as quickly as possible if they want to succeed on turbulent global markets. Enterprises are looking for regions with high-quality infrastructure where they can establish new logistics centres that enable enterprises to serve their customers quickly. This paper focuses on the segmentation of the European Union market for enterprises that are willing to set up logistics centres in order to be able to distribute products fluently and more quickly to their customers in Europe. An agglomerative hierarchical clustering algorithm was used and Ward’s criterion applied for the purposes of market segmentation. A Logistic Performance Index and the indicator Dealing with Construction Permits were used as two relevant dimensions reflecting the market attractiveness of identified clusters. Based on the given statistical output, fundamental marketing concepts were formulated for each cluster composed of EU countries with similar characteristics.
Czech name
—
Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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