WINE MARKETING: THE CASE OF MICRO AND SMALL WINE COMPANIES IN THE CZECH REPUBLIC

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F17%3APU123730" target="_blank" >RIV/00216305:26510/17:PU123730 - isvavai.cz</a>
Result on the web
<a href="http://imes.vse.cz/wp-content/uploads/2015/08/Conference_Proceedings_IMES_2017.pdf" target="_blank" >http://imes.vse.cz/wp-content/uploads/2015/08/Conference_Proceedings_IMES_2017.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.18267/pr.2017.svo.2216.6" target="_blank" >10.18267/pr.2017.svo.2216.6</a>

Result language
angličtina
Original language name
WINE MARKETING: THE CASE OF MICRO AND SMALL WINE COMPANIES IN THE CZECH REPUBLIC
Original language description
Wine marketing is one of the main reasons of survival and development of micro and small wine companies, that have own rules and advantages which allow to stay in that upcoming craft. Micro and small companies is a major part of wine business in the Czech Republic. The purpose is to understand the specifics of wine marketing perception and find out which marketing tools most affect the success of the wine company within the framework of case study.
Czech name
—
Czech description
—

Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 5th International Conference Innovation Management, Entrepreneurship and Sustainability (IMES 2017)
ISBN
978-80-245-2216-6
ISSN
—
e-ISSN
—
Number of pages
1182
Pages from-to
641-653
Publisher name
Oeconomica Publishing House
Place of publication
Náměstí W. Churchilla 4, 130 67 Praha 3, Czech R
Event location
Praha
Event date
May 25, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000427316100057

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