Vegetarianism vs Gender: How Behave Target Potential Customers in Purchasing Process

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F19%3APU131963" target="_blank" >RIV/00216305:26510/19:PU131963 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Vegetarianism vs Gender: How Behave Target Potential Customers in Purchasing Process
Original language description
Abstract Purpose of the article Behaviour in food choice usually associated with personal identity, in which is important interpersonal communication to others. Vegetarians have typically different attitude vis-à-vis animals and the environment. In comparison with vegans vegetarians are quite tolerant to other animal products except meat. Vegans do not accept any animal products such e.g. eggs, dairy, fish, poultry etc. That approach should impact requirements on food offer and perception of potential customers. Methodology/methods There were employed questionnaire survey on the topic of nutrition tendencies in group of young people according to their gender. There were asked 1597 persons to participate in the primary research. From this amount we receive 351 questionnaires, what mean 21,98% returned forms. According to respondents’ gender, there were participated 189 women (53,8 % of all participants) and 162 men (46,2 % of all participants). For evaluation of gained data there was applied Pearson’s
Czech name
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Czech description
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Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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