Customers´ Perception of Value in the Context of Value Co-creation Concept: A Pilot Study

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F20%3APU137000" target="_blank" >RIV/00216305:26510/20:PU137000 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Customers´ Perception of Value in the Context of Value Co-creation Concept: A Pilot Study
Original language description
A dynamic competitive environment requires strategic thinking and it is essential for a company competitiveness that its development goes entirely to the logic of creating value for the customer. In this context, the article demonstrates the results of a pilot study of customer value perception in the automotive sector. From the perspective of companies, this represents a significant potential, since identifying and evaluating customer value can largely determine the communication strategy of individual automobile dealers. The aim of this article is to evaluate the applicability of the concept of values in connection with customer perception. The changes in company´s approach to communication towards the customers should be taken into consideration to increase its competitiveness.
Czech name
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Czech description
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Project
<a href="/en/project/TL02000215" target="_blank" >TL02000215: Digital Transformation for Business Model Innovations in Small and Medium Sized Enterprises in the Czech Republic</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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