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DIGITALIZATION AND ITS IMPACT ON HUMAN RESOURCES AND HR MARKETING

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F20%3APU138568" target="_blank" >RIV/00216305:26510/20:PU138568 - isvavai.cz</a>

  • Result on the web

    <a href="https://fmk.sk/download/Marketing-Identity-2020-eng.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-2020-eng.pdf</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    DIGITALIZATION AND ITS IMPACT ON HUMAN RESOURCES AND HR MARKETING

  • Original language description

    This paper deals with the transformation processes that create an environment for strategic human resource management, which raises the need to explore the implications for human resource management and communication methods. The main research method is a systematic and critical review of the literature with regard to the present and future events in society. The scientific goal of this article is to identity the current state of digitalization issues and related concepts, take into account developments in these industries to define the impact of these processes on human resource management and HR marketing. The pace of technological change brought about by Industry 4.0, along with Covid-19, has created a significant gap between employees’ current capabilities and the rapidly evolving demands on their competencies and skills and ability to adapt to the online environment.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2020

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    MARKETING IDENTITY: COVID-2.0 Conference Proceedings from the Annual International Scientific Conference “Marketing Identity 2020: COVID-2.0”, 11th November 2020, online, Slovakia.

  • ISBN

    978-80-572-0107-6

  • ISSN

  • e-ISSN

  • Number of pages

    15

  • Pages from-to

    233-247

  • Publisher name

    Neuveden

  • Place of publication

    neuveden

  • Event location

    Trnava

  • Event date

    Nov 11, 2020

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article

    000656125300022