DIGITALIZATION AND ITS IMPACT ON HUMAN RESOURCES AND HR MARKETING
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F20%3APU138568" target="_blank" >RIV/00216305:26510/20:PU138568 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/Marketing-Identity-2020-eng.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-2020-eng.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
DIGITALIZATION AND ITS IMPACT ON HUMAN RESOURCES AND HR MARKETING
Original language description
This paper deals with the transformation processes that create an environment for strategic human resource management, which raises the need to explore the implications for human resource management and communication methods. The main research method is a systematic and critical review of the literature with regard to the present and future events in society. The scientific goal of this article is to identity the current state of digitalization issues and related concepts, take into account developments in these industries to define the impact of these processes on human resource management and HR marketing. The pace of technological change brought about by Industry 4.0, along with Covid-19, has created a significant gap between employees’ current capabilities and the rapidly evolving demands on their competencies and skills and ability to adapt to the online environment.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
MARKETING IDENTITY: COVID-2.0 Conference Proceedings from the Annual International Scientific Conference “Marketing Identity 2020: COVID-2.0”, 11th November 2020, online, Slovakia.
ISBN
978-80-572-0107-6
ISSN
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e-ISSN
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Number of pages
15
Pages from-to
233-247
Publisher name
Neuveden
Place of publication
neuveden
Event location
Trnava
Event date
Nov 11, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000656125300022