Customer Experience Management: Underexplored Instrument for Customer Transformation
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F21%3APU137829" target="_blank" >RIV/00216305:26510/21:PU137829 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.13164/trends.2021.37.43" target="_blank" >https://doi.org/10.13164/trends.2021.37.43</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.13164/trends.2021.37.43" target="_blank" >10.13164/trends.2021.37.43</a>
Alternative languages
Result language
angličtina
Original language name
Customer Experience Management: Underexplored Instrument for Customer Transformation
Original language description
The purpose of this article is to identify the role the customer experience plays in the transformation of the customer and to develop a theory that brings together related concepts in order to position the phenomenon of customer experience in the macromarketing context.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
TRENDY EKONOMIKY A MANAGEMENTU
ISSN
1802-8527
e-ISSN
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Volume of the periodical
15
Issue of the periodical within the volume
37
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
18
Pages from-to
43-60
UT code for WoS article
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EID of the result in the Scopus database
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