LINKING THE AAKER MODEL OF BRAND EQUITY WITH THE SEW MODEL (SOCIOEMOTIONAL WEALTH) IN FAMILY BUSINESSES

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F24%3APU154995" target="_blank" >RIV/00216305:26510/24:PU154995 - isvavai.cz</a>
Result on the web
<a href="https://digilib.k.utb.cz/bitstream/handle/10563/56800/fafilek_dokbat_2024_sborn%c3%adk.pdf?sequence=1&isAllowed=y" target="_blank" >https://digilib.k.utb.cz/bitstream/handle/10563/56800/fafilek_dokbat_2024_sborn%c3%adk.pdf?sequence=1&isAllowed=y</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
LINKING THE AAKER MODEL OF BRAND EQUITY WITH THE SEW MODEL (SOCIOEMOTIONAL WEALTH) IN FAMILY BUSINESSES
Original language description
The aim of this paper is to define an approach to the development of family businesses in different industries by linking Aaker's brand equity model and the SEW model. Family businesses have specific characteristics that influence their strategy, values, and goals. Linking the emotional side of the family with the rationality of the business presents a unique challenge and scope for academic research. This article focuses on the family construction business, the family gastronomy business, and the family winery. Primary research was conducted using a qualitative method through a comparative study of these selected family businesses. The methodology involves data collection through semi-structured interviews. The interviews were based on a questionnaire filled in by the business owners, who were then interviewed. An analysis of the current state of scientific knowledge revealed that family businesses have specific needs and challenges that require a tailored approach to brand and socio-economic wealth
Czech name
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Czech description
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Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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