Requirements for brand managers and product managers responsible for competitiveness of products and brands
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F16%3A%230000061" target="_blank" >RIV/02819180:_____/16:#0000061 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.7441/joc.2016.03.01" target="_blank" >http://dx.doi.org/10.7441/joc.2016.03.01</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.7441/joc.2016.03.01" target="_blank" >10.7441/joc.2016.03.01</a>
Alternative languages
Result language
angličtina
Original language name
Requirements for brand managers and product managers responsible for competitiveness of products and brands
Original language description
Competitiveness of a product and care of a brand value are mainly the work of product managers and brand managers who play a major role in creating a competitive advantage of their companies. The aim of the paper is to present partial results of an independent research and connect them with the knowledge base of knowledge management and human factors in product management. The paper focuses on a set of requirements for qualifications, experience, knowledge and skills that are imposed on candidates for the position of "Brand Manager". For the purposes of defining the research objectives, an assumption was made that a set of requirements for candidates will prove that brand managers and product managers are knowledge workers. In order to meet this goal, the method of content analysis of job advertisements was used. Secondarily, the research was focused on identifying and analysing the differences between the sets of requirements for product managers and brand managers.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Competitiveness
ISSN
1804-1728
e-ISSN
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Volume of the periodical
roč. 8
Issue of the periodical within the volume
3
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
17
Pages from-to
5-21
UT code for WoS article
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EID of the result in the Scopus database
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