Requirements for Brand Managers in Ukraine and the Czech Republic: Identification and Comparison
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F18%3A%230000099" target="_blank" >RIV/02819180:_____/18:#0000099 - isvavai.cz</a>
Result on the web
<a href="https://trends.fbm.vutbr.cz/index.php/trends/article/view/trends.2018.31.115" target="_blank" >https://trends.fbm.vutbr.cz/index.php/trends/article/view/trends.2018.31.115</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.13164/trends.2018.31.115" target="_blank" >10.13164/trends.2018.31.115</a>
Alternative languages
Result language
angličtina
Original language name
Requirements for Brand Managers in Ukraine and the Czech Republic: Identification and Comparison
Original language description
This paper represents a set of requirements placed on brand managers when they are first approached by recruiters in both Ukraine and the Czech Republic. To conclude a successful empirical research, Berelson´s content analysis method was used to study the texts of recruitment advertisements on career portals. The primary goal of the research project was to examine the situation of brand manager positions offered in the researched labour markets and to provide answers to the questions arising from the research assumption: "Employers do not publish different requirements for candidates for the job of Brand Manager in Ukraine and the Czech Republic". The result of the actual research project in Ukraine confirmed a fundamental need for applicants for brand manager positions with work experience in marketing (51.4%), knowledge of marketing (33.8%), and experience in the field of the advertiser company´s business (31.1%). The assumption regarding the matching requirements for brand manager positions in the two countries was rejected on the basis of the statistical verification process.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50200 - Economics and Business
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Trends Economics and Management
ISSN
1802-8527
e-ISSN
2336-6508
Volume of the periodical
31
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
11
Pages from-to
115-125
UT code for WoS article
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EID of the result in the Scopus database
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