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Requirements for Brand Managers in Ukraine and the Czech Republic: Identification and Comparison

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F18%3A%230000099" target="_blank" >RIV/02819180:_____/18:#0000099 - isvavai.cz</a>

  • Result on the web

    <a href="https://trends.fbm.vutbr.cz/index.php/trends/article/view/trends.2018.31.115" target="_blank" >https://trends.fbm.vutbr.cz/index.php/trends/article/view/trends.2018.31.115</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.13164/trends.2018.31.115" target="_blank" >10.13164/trends.2018.31.115</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Requirements for Brand Managers in Ukraine and the Czech Republic: Identification and Comparison

  • Original language description

    This paper represents a set of requirements placed on brand managers when they are first approached by recruiters in both Ukraine and the Czech Republic. To conclude a successful empirical research, Berelson´s content analysis method was used to study the texts of recruitment advertisements on career portals. The primary goal of the research project was to examine the situation of brand manager positions offered in the researched labour markets and to provide answers to the questions arising from the research assumption: "Employers do not publish different requirements for candidates for the job of Brand Manager in Ukraine and the Czech Republic". The result of the actual research project in Ukraine confirmed a fundamental need for applicants for brand manager positions with work experience in marketing (51.4%), knowledge of marketing (33.8%), and experience in the field of the advertiser company´s business (31.1%). The assumption regarding the matching requirements for brand manager positions in the two countries was rejected on the basis of the statistical verification process.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    50200 - Economics and Business

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2018

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Trends Economics and Management

  • ISSN

    1802-8527

  • e-ISSN

    2336-6508

  • Volume of the periodical

    31

  • Issue of the periodical within the volume

    1

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    11

  • Pages from-to

    115-125

  • UT code for WoS article

  • EID of the result in the Scopus database