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Identification and Comparison of Requirements Imposed on Brand Managers: Cross-National Study in the U.S.A. and in the Czech Republic.

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F17%3A%230000303" target="_blank" >RIV/04274644:_____/17:#0000303 - isvavai.cz</a>

  • Result on the web

    <a href="https://trends.fbm.vutbr.cz/index.php/trends/article/view/407" target="_blank" >https://trends.fbm.vutbr.cz/index.php/trends/article/view/407</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.13164/trends.2017.29.69." target="_blank" >10.13164/trends.2017.29.69.</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Identification and Comparison of Requirements Imposed on Brand Managers: Cross-National Study in the U.S.A. and in the Czech Republic.

  • Original language description

    The purpose of the article is to provide the insight into the offering of brand manager posts in the Czech Republic and in the U.S.A. and to analyse the collected data with the special interest in finding the answer whether the employers are searching the brand managers possessing personal dispositions and skills of knowledge workers, and if there is no significant difference in the requirements between the Czech and American recruitment advertisers. For a successful empirical research, the content analysis method by Berelson was used to study the texts in the advertisements publicly available on career portals. The goal of the primary survey was to provide the answers to the research questions that arise from the following research assumptions: (1) employers do not publish different requirements for candidates for the job of Brand Manager in the U.S.A. and in the Czech Republic, (2) the set of requirements for candidates for the job of Brand Manager in the U.S.A. will confirm that a brand manager is

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    50200 - Economics and Business

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2017

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Trends Economics and Management

  • ISSN

    1802-8527

  • e-ISSN

  • Volume of the periodical

    11

  • Issue of the periodical within the volume

    29

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    14

  • Pages from-to

    69-82

  • UT code for WoS article

  • EID of the result in the Scopus database