Identification and Comparison of Requirements Imposed on Brand Managers: Cross-National Study in the U.S.A. and in the Czech Republic.
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F17%3A%230000303" target="_blank" >RIV/04274644:_____/17:#0000303 - isvavai.cz</a>
Result on the web
<a href="https://trends.fbm.vutbr.cz/index.php/trends/article/view/407" target="_blank" >https://trends.fbm.vutbr.cz/index.php/trends/article/view/407</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.13164/trends.2017.29.69." target="_blank" >10.13164/trends.2017.29.69.</a>
Alternative languages
Result language
angličtina
Original language name
Identification and Comparison of Requirements Imposed on Brand Managers: Cross-National Study in the U.S.A. and in the Czech Republic.
Original language description
The purpose of the article is to provide the insight into the offering of brand manager posts in the Czech Republic and in the U.S.A. and to analyse the collected data with the special interest in finding the answer whether the employers are searching the brand managers possessing personal dispositions and skills of knowledge workers, and if there is no significant difference in the requirements between the Czech and American recruitment advertisers. For a successful empirical research, the content analysis method by Berelson was used to study the texts in the advertisements publicly available on career portals. The goal of the primary survey was to provide the answers to the research questions that arise from the following research assumptions: (1) employers do not publish different requirements for candidates for the job of Brand Manager in the U.S.A. and in the Czech Republic, (2) the set of requirements for candidates for the job of Brand Manager in the U.S.A. will confirm that a brand manager is
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50200 - Economics and Business
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Trends Economics and Management
ISSN
1802-8527
e-ISSN
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Volume of the periodical
11
Issue of the periodical within the volume
29
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
14
Pages from-to
69-82
UT code for WoS article
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EID of the result in the Scopus database
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