Identification and Comparison of Requirements Placed on Brand Managers

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F16%3A%230000137" target="_blank" >RIV/04274644:_____/16:#0000137 - isvavai.cz</a>

Result on the web

<a href="https://trends.fbm.vutbr.cz/index.php/trends/article/view/2016.26.57" target="_blank" >https://trends.fbm.vutbr.cz/index.php/trends/article/view/2016.26.57</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.13164/trends.2016.26.57." target="_blank" >10.13164/trends.2016.26.57.</a>

Result language

angličtina

Original language name

Identification and Comparison of Requirements Placed on Brand Managers

Original language description

The purpose of the author´s work was to provide the insight into the offering of brand manager´s posts in the Czech Republic and to analyze the collected data with the special interest in finding the answer, whether the employers see a brand manager as a knowledge worker. For a successful empirical research, the content analysis method by Berelson was used to study the texts in recruitment advertisements gathered from June to August 2015. There were analysed the requirements that had cumulated frequency in the analysed sample, which exceeded 3 % threshold in the processed data files in 2007 and 2015. The findings confirmed that employers are looking for workers possessing personal dispositions and skills of knowledge workers. Comparison of frequencies of requirements placed on candidates for the position of "Brand Manager" in 2007 and in 2015 indicates changes, but it does not mean that employers are less demanding.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Trends Economics and Management

ISSN

1802-8527

e-ISSN

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Volume of the periodical

10

Issue of the periodical within the volume

26

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

9

Pages from-to

57-65

UT code for WoS article

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EID of the result in the Scopus database

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