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Employers´ Requirements for Brand Managers : A Comaparative Study in the US and Ukraine

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F19%3A%230000108" target="_blank" >RIV/02819180:_____/19:#0000108 - isvavai.cz</a>

  • Alternative codes found

    RIV/27133257:_____/16:N0000065

  • Result on the web

    <a href="https://trends.fbm.vutbr.cz/index.php/trends/article/view/trends.2019.34.125" target="_blank" >https://trends.fbm.vutbr.cz/index.php/trends/article/view/trends.2019.34.125</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.13164/trends.2019.34.125" target="_blank" >10.13164/trends.2019.34.125</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Employers´ Requirements for Brand Managers : A Comaparative Study in the US and Ukraine

  • Original language description

    This paper brings a comparison of requirements for brand managers at the phase they are addressed by employers in both the US and Ukraine. The author finds it useful to focus on requirements for skills, knowledge and work experience, as the findings have potential to inspire applicants for vacancies in the product management departments and tertiary education providers.The hypothesis was formulated as follows: American and Ukrainian employers do not raise different recruitment requirements in terms of required practice and education, knowledge, technical and strategic competence for brand manager posts.The hypothesis was formulated as follows: American and Ukrainian employers do not raise different recruitment requirements in terms of required practice and education, knowledge, technical and strategic competence for brand manager posts.The comparison of the frequency of requirements for the applicants in Ukraine and the US showed differences. The findings raise more questions, both about the knowledge and skills of brand managers, and the nature of their role in the brand management process.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2019

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Trends Economics and Management

  • ISSN

    1802-8527

  • e-ISSN

    2336-6508

  • Volume of the periodical

    13

  • Issue of the periodical within the volume

    2

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    12

  • Pages from-to

    125-136

  • UT code for WoS article

  • EID of the result in the Scopus database