Employers´ Requirements for Brand Managers : A Comaparative Study in the US and Ukraine
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F19%3A%230000108" target="_blank" >RIV/02819180:_____/19:#0000108 - isvavai.cz</a>
Alternative codes found
RIV/27133257:_____/16:N0000065
Result on the web
<a href="https://trends.fbm.vutbr.cz/index.php/trends/article/view/trends.2019.34.125" target="_blank" >https://trends.fbm.vutbr.cz/index.php/trends/article/view/trends.2019.34.125</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.13164/trends.2019.34.125" target="_blank" >10.13164/trends.2019.34.125</a>
Alternative languages
Result language
angličtina
Original language name
Employers´ Requirements for Brand Managers : A Comaparative Study in the US and Ukraine
Original language description
This paper brings a comparison of requirements for brand managers at the phase they are addressed by employers in both the US and Ukraine. The author finds it useful to focus on requirements for skills, knowledge and work experience, as the findings have potential to inspire applicants for vacancies in the product management departments and tertiary education providers.The hypothesis was formulated as follows: American and Ukrainian employers do not raise different recruitment requirements in terms of required practice and education, knowledge, technical and strategic competence for brand manager posts.The hypothesis was formulated as follows: American and Ukrainian employers do not raise different recruitment requirements in terms of required practice and education, knowledge, technical and strategic competence for brand manager posts.The comparison of the frequency of requirements for the applicants in Ukraine and the US showed differences. The findings raise more questions, both about the knowledge and skills of brand managers, and the nature of their role in the brand management process.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Trends Economics and Management
ISSN
1802-8527
e-ISSN
2336-6508
Volume of the periodical
13
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
12
Pages from-to
125-136
UT code for WoS article
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EID of the result in the Scopus database
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